Randalls, which operates a store in Lakeway, is proud to announce its new price reduction program today throughout its 14 Austin area stores. By offering thousands of new everyday low prices throughout the store, Randalls furthers its commitment to providing customers with a more affordable and convenient one-stop-shopping experience.
The new low prices are part of Randalls continued promise to provide customers with quality products at competitive prices, superior customer service and an outstanding shopping experience. Randalls will continue to offer customers the added values they’ve come to trust such as great weekly Remarkable Card savings, and the finest quality perishables. Randalls is so confident in the quality of its fresh produce and tender Rancher’s Reserve beef that they will refund a customer’s money and replace the item for free if the customer is not completely satisfied.
“Randalls is committed to meeting the needs of our customers and we want to provide the best value possible, especially during these challenging economic times,” said Tom Schwilke, Safeway Inc. Randalls President. “With our already great Remarkable Card specials, and thousands of new everyday low prices, customers will no longer need to shop at multiple stores to find bargains on the items they buy most — customers can trust Randalls to help them save money and time every day.”
Shoppers can easily find items in store with the new everyday low prices through Randalls redesigned yellow shelf “Tags” which show customers the old price crossed out and the new everyday low price. The new yellow tags also display the Randalls Remarkable Card price.
To promote Randalls in-store price reduction program, the company is launching an integrated advertising campaign that features television, radio, online and print throughout the Austin market.
The new everyday low price program is featured in all 14 Austin area stores. Prices will drop on a variety of product categories throughout the store including: Ice Cream, Cereal, Frozen Snacks, Pet Food, Pizza, Cheese, Salad Dressing, Yogurt, and Pasta.